The Marketplace and Infrastructure for Licensing and White-Label Deals

    Unlock Multiple Revenue Streams Through Licensing and White-Labeling Software, AI, and Digital Products

    search for licensing & white-label rights opportunities

    Escrow-protectedAI deal matchingConcierge deployment

    One platform for the entire licensing and white-label deal

    From first match to signed agreement to go-live.

    AI License Management

    Issue, track, and enforce every license automatically — no spreadsheets, always compliant.

    AI Deal Matching

    Post a buyer request once; our AI keeps matching it to new listings as they go live.

    Deal Room & Data Room

    Share metrics, docs, and access securely for fast, confident due diligence.

    AI Agreement Generation

    Generate ready-to-sign licensing and white-label agreements in minutes — no legal back-and-forth.

    Escrow-Secured Payments

    Funds held in escrow and released only when both sides are satisfied.

    Concierge Deployment

    Hands-on help deploying, installing, and verifying the tech so buyers go live fast.

    AI License Compliance

    Automate license audits, compliance checks, renewal tracking, and license lifecycle management across your software and AI assets.

    AI Post-Agreement Code Verification

    Once the licensing agreement is signed, we re-verify the tech stack and code quality before deployment — so buyers launch with confidence and no surprises.

    Our Community

    Who Uses LicenseSaaS

    From agencies looking to add software offerings to founders seeking new revenue streams

    BuyersLooking to license products

    Digital Agencies

    Add software revenue without developers

    You're great at strategy and client relationships — not software maintenance. White-label a tool and offer a 'proprietary' platform to clients.

    Add $50-500/client/month in recurring revenue

    No more referring clients to competitors' tools

    Common examples:

    Marketing agenciesDesign studiosConsultancies

    Vertical SaaS Entrepreneurs

    Launch niche products in weeks

    License a proven horizontal SaaS and customize it for your specific industry. Be the 'CRM for dentists' without 18 months of development.

    Be first to market in your niche

    Time-to-market race is everything

    Common examples:

    Healthcare SaaSReal Estate toolsLegal tech

    Geographic Entrepreneurs

    Bring proven products to new markets

    That successful US SaaS doesn't exist in your country yet. License it, localize it, and own your entire geographic market.

    Own your local market with localized software

    Why reinvent what already works elsewhere?

    Common examples:

    LATAM expansionEuropean localizationAPAC markets

    Service Businesses Going SaaS

    Productize your expertise

    You're trading time for money with consulting. White-label a software tool and convert one-time projects into recurring subscriptions.

    Convert hourly billing to recurring revenue

    Consulting doesn't scale — software does

    Common examples:

    ConsultantsFreelancersCoaches

    Startup Founders

    License proven software, skip the build

    Stop burning runway reinventing the wheel. License a battle-tested SaaS, focus your team on distribution, and ship to customers in weeks not years.

    Cut time-to-market from 18 months to 30 days

    Building from scratch kills early-stage startups

    Common examples:

    YC startupsPre-seed foundersBootstrapped teams

    Resellers

    Rebrand and resell under your name

    Buy once, sell many. Acquire white-label rights to proven software and resell it under your own brand to your existing audience or network.

    High-margin recurring revenue with no R&D

    Reselling other brands leaves money on the table

    Common examples:

    Affiliate marketersChannel partnersResale businesses
    SellersLooking to license their products

    SaaS Founders

    New revenue from existing code

    Your product already works. Create a licensing tier and let agencies resell it under their brand. Same codebase, multiplied revenue.

    Add 40%+ revenue without new features

    Customer acquisition is expensive and slow

    Common examples:

    B2B SaaSDeveloper toolsProductivity apps

    Indie Developers

    Monetize side projects differently

    That side project with 100 users? Someone will pay $10K for the source code. License it while you keep building.

    Premium pricing for source code (10-50x SaaS)

    Monthly subscriptions are slow to compound

    Common examples:

    Side projectsOpen source devsBootstrappers

    Dev Agencies

    Monetize what you already build

    You ship custom software for clients every week. Package it once, license it to other agencies and founders, and turn project work into recurring revenue.

    Turn one-off client builds into a SaaS revenue stream

    Every project ships and dies — no compounding value

    Common examples:

    Dev shopsSoftware studiosTechnical consultancies

    Vibe Coders

    Ship fast with AI, earn from your builds

    You prototype in days with Lovable, Cursor, and v0. List your working builds for license or white-label and earn from what you've already shipped.

    Monetize AI-built side projects without scaling them yourself

    Building is easy — distribution and monetization aren't

    Common examples:

    Indie hackersAI-first buildersSolo founders

    Browse by Category

    Find the perfect SaaS to license or white-label

    Browse by Industry

    Find vertical SaaS solutions tailored for your specific market

    Browse by Deal Type

    Choose how you want to license SaaS products

    Software Licensing

    License software to use, integrate, or build upon.

    Use the software as-is
    Integrate into your systems
    Access source code
    Build custom features

    Best for:

    • • Developers building products
    • • Companies needing specific functionality
    • • Technical teams
    Browse All Licensing Deals

    White-Labeling

    Rebrand products completely and sell under your brand.

    Full brand customization
    Your logo, colors, domain
    Sell to your customers
    Keep 100% of revenue

    Best for:

    • • Agencies serving clients
    • • Entrepreneurs launching branded products
    • • Resellers and consultants
    Browse All White-Label Products

    Not sure which is right for you? Choose your License or White-Label Type →

    Browse by License Type

    Choose the licensing model that fits your business needs

    How SaaS Licensing Works

    Simple process, powerful results

    FOR BUYERS

    1

    BROWSE

    Search our marketplace of verified products

    2

    INQUIRE

    Contact sellers and ask questions

    3

    NEGOTIATE

    Agree on terms and sign the contract

    4

    LAUNCH

    Get setup support and start selling

    Average time from inquiry to launch: 2-4 weeks

    FOR SELLERS

    1

    LIST

    Create a detailed listing (free!)

    2

    VERIFY

    Connect Stripe or upload proof of revenue

    3

    RECEIVE

    Get qualified buyer inquiries

    4

    EARN

    Close deals and receive payments

    Average seller gets first inquiry within 14 days

    How White-Labeling Works

    From discovery to launch in 4 simple steps

    1

    CHOOSE

    Browse products and select the white-label level you need

    2

    CUSTOMIZE

    Upload your logo, colors, and branding assets

    3

    SETUP

    Configure your custom domain, users, and integrations

    4

    LAUNCH

    Go live and start selling under your brand

    ⏱️Average time from purchase to launch: 1-2 weeks
    🎯Most sellers provide setup support included
    💡No technical skills required for most products

    What You Can Customize (Full Rebrand)

    BRANDING

    Logo

    Colors

    Favicon

    Typography

    DOMAIN

    app.yourbrand.com

    SSL included

    EMAILS

    Custom sender

    Email templates

    MOBILE

    App store listings

    Your developer account

    LEGAL

    Your Terms of Service

    Privacy Policy

    DOCS

    Help center under your brand

    SUPPORT

    Support contact info

    ANALYTICS

    Your own analytics dashboard

    Licensing Use Cases

    How businesses use software licensing

    Source Code for Custom Development

    Purchase source code to customize, extend, and make your own.

    Example: Buy a CRM codebase, add custom features for your specific industry, and sell as your own product.

    Revenue potential: Build a $100K-$1M+ product on proven code
    Effort level: High - requires development skills
    Browse Source Code Deals

    Revenue Share Partnership

    No upfront cost. Share revenue with the product owner.

    Example: Partner with a SaaS founder - they provide the product, you bring the customers. Split revenue 70/30.

    Revenue potential: Unlimited - aligned incentives
    Effort level: Low upfront cost, focus on sales
    Browse Revenue Share Deals

    API/Embedded Integration

    Add features to your product by integrating licensed APIs.

    Example: Your app needs invoicing. Instead of building it, license an invoicing API and integrate in days.

    Revenue potential: Save months of development time
    Effort level: Medium - requires integration work
    Browse API/Embedded Deals

    Monthly License

    Flexible monthly access with updates

    Browse →

    Annual License

    Commit annually, save 20%+ on cost

    Browse →

    Reseller License

    Resell to your market

    Browse →

    White-Label Use Cases

    Real ways businesses use white-label SaaS

    Agency Model

    POPULAR

    Offer clients a fully branded software solution as part of your service package.

    Example: Marketing agency offers branded social scheduler
    Revenue potential: $50-500/client/month on top of retainer
    Effort level: Low - configure and deploy
    Browse Agency Solutions

    Geographic Expansion

    Take a successful product and launch it in a new country or region under your own brand.

    Example: License US invoicing software, launch in Mexico
    Revenue potential: Build $1M+ ARR business in new market
    Effort level: Medium - localization, compliance
    Browse Geo Expansion Opportunities

    Vertical SaaS Play

    Take a horizontal product and specialize it for a specific industry.

    Example: License generic CRM, create "DentalCRM Pro"
    Revenue potential: Charge 2-3x for specialized solution
    Effort level: Medium - industry customization, marketing
    Browse Vertical Opportunities

    Common questions

    What is LicenseSaaS?

    LicenseSaaS is a marketplace connecting SaaS founders who want to license or white-label their products with agencies, digital entrepreneurs, and vertical SaaS companies looking for proven, rebrandable software. Unlike marketplaces built for acquisitions, LicenseSaaS is purpose-built for licensing and white-labeling deals — arrangements where the founder keeps ownership and the buyer gets rights to deploy, rebrand, or resell.

    What's the difference between licensing and white-labeling SaaS?

    Licensing grants a buyer the legal right to use or distribute software under agreed terms, while the product typically keeps its original branding. White-labeling goes further: the buyer removes the original branding and presents the product as their own, usually on their own domain with their own logo and pricing. Most deals on LicenseSaaS combine both — a license agreement that includes white-label rights.

    How is LicenseSaaS different from Flippa or Acquire.com?

    Those platforms are built for acquisitions — the founder sells the company and walks away. LicenseSaaS is built for licensing and white-labeling, where the founder keeps ownership of the product and IP while generating recurring revenue from partners who deploy it under their own brand. Different deal structure, different contracts, different economics, and a different buyer entirely.

    Why license or white-label a SaaS instead of building one?

    Time and risk. Building a comparable product typically takes 6–18 months and significant capital, with no guarantee of product-market fit. Licensing an existing, working product means you're selling under your own brand in weeks, with the technical risk already retired by someone who spent years on it.

    Is LicenseSaaS free to use?

    Browsing listings, posting a buyer request, and listing your Product are free. Fees apply only when a deal moves forward — LicenseSaaS charges a success fee on brokered deals rather than upfront listing fees, so sellers aren't paying for exposure that hasn't converted.

    Ready to get started?

    Ready to Launch Your Brand?

    Use licensing and white-labeling to launch faster, reduce costs, and focus on what you do best.

    Free to browse Free to list No upfront fees