What Is White-Label Software?
How white-label software works
A founder builds a product and offers white-label rights. A partner, such as an agency or reseller, licenses it, replaces the branding with its own and sells it to its customers.
The founder usually hosts the software, ships updates and supports the partner. The partner markets the product, sets prices and supports its own customers.
What you can usually rebrand
The logo, colors, product name, custom domain, login page, emails and help documentation. Some deals also let you change features or pricing tiers. The agreement sets the exact limits.
Who uses white-label software
Marketing and digital agencies that want recurring revenue, resellers and MSPs that serve a region or industry, and entrepreneurs who want to launch a software business without building the product.
Pros and cons
Pros: launch in weeks, no development team, recurring revenue under your own brand and a product that already works.
Cons: you depend on the founder for updates and uptime, you have limited control over the roadmap, and support costs are easy to underestimate. Check the exit terms before you sign.
Common questions
Is white-label software legal?
Yes. White-labeling is a standard licensing arrangement. It is legal when the founder grants you rebranding and resale rights in a written agreement.
What is an example of white-label software?
A marketing agency that sells a CRM or reporting dashboard under its own name, built and hosted by another company, is using white-label software.
What is the difference between white-label and SaaS licensing?
A standard SaaS licence lets you use the product under the founder's brand. A white-label licence also lets you rebrand it and sell it to your own customers.
Where can I find white-label software?
On white-label marketplaces such as LicenseSaaS, where founders list products open to rebranding, and through vendors' own partner or agency programs.
How much does white-label software cost?
Prices depend on the product and the deal. Common structures are a monthly fee per client or account, a revenue share, a one-off licence fee or a source-code purchase. Add your own costs for support, onboarding and marketing when you set your prices.
How do you sell white-label software?
Choose a product that solves a problem your clients already have, rebrand it, then sell it as a monthly subscription, usually bundled with your own services such as setup, training or support.
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