Press
The LicenseSaaS Story
Why we built a marketplace for software licensing and white-labeling, what we're trying to change, and how partners can resell LicenseSaaS.
Our story
LicenseSaaS started from a simple observation: thousands of SaaS founders have built proven, revenue-generating software — yet most of it never reaches the agencies, resellers and entrepreneurs who would happily license or white-label it. Licensing deals happened slowly, through personal networks, cold emails and brokers taking large success fees.
We built LicenseSaaS to make software licensing work like a modern marketplace. Sellers list their products with full licensing, white-label and technical detail. Buyers browse licensing models, compare pricing structures, post buyer requests and negotiate directly with the seller — no gatekeepers, no success fees, no forced intermediaries.
Today LicenseSaaS connects SaaS founders with the agencies, resellers and operators who turn good software into new businesses — through white-label deals, OEM and reseller agreements, and source-code licenses.
Our mission
Make licensing and white-labeling software as easy as buying it.
We believe great software should reach more markets than its founders can serve alone. Our mission is to give every SaaS product a path to new revenue through licensing — and every buyer a transparent, direct way to build on proven software instead of starting from zero.
Transparency first
Every listing shows its full licensing, pricing and technical detail — nothing hidden behind a sales call.
No success fees
We earn from subscriptions and per-inquiry unlocks — never a cut of your deal.
Direct negotiation
Buyers and sellers talk, offer and close directly, with their own due diligence.
Become a reseller
Agencies, consultants and software resellers use LicenseSaaS in two ways — and many do both:
- Resell listed software. Browse the marketplace for products offering reseller or white-label licenses, unlock the listings that fit your clients, and negotiate terms directly with the seller. You set your own margins and own the client relationship.
- Bring us sellers. Know a SaaS founder whose product should be licensed or white-labeled? Point them to LicenseSaaS — listing takes minutes and puts their product in front of buyers actively searching for software to rebrand.
There is no application process or approval gate — create a free account, complete your public profile, and start browsing reseller-friendly listings.
Media resources
Journalists and analysts can find logos, boilerplate and press contacts in our press kit, or reach the team through the contact form.