White-Label AI Software to Resell
Types of white-label AI you can resell
AI agents that handle tasks for a business, chatbots for websites and WhatsApp, AI voice agents and receptionists that answer calls, AI website and content builders, and AI tools for marketing, sales and support. Each listing shows whether the founder offers white-label, reseller or API rights.
Who resells white-label AI
Marketing and automation agencies add AI to their retainers, resellers sell AI tools to a niche such as restaurants, clinics or real estate, and software companies embed AI features in their own products.
What to check before you resell AI
Ask who pays for the AI model usage and how usage is billed, because these costs grow with every client. Confirm how client data is stored, whether it is used to train models, and who handles wrong or harmful answers.
Check that the product can run under your own domain and brand, how many clients your licence covers, and what happens to your clients if the founder changes or retires the product.
How pricing usually works
Common models are a monthly fee per client, a fee per agent or seat, a share of your revenue, or usage-based pricing for calls, messages or credits. Many agencies add a setup fee for onboarding and charge clients a monthly fee above their wholesale cost.
Common questions
What is white-label AI?
White-label AI is AI software, such as an agent, chatbot or voice assistant, that one company builds and another sells under its own brand. The builder keeps ownership and runs the technology.
Can I resell AI agents under my own brand?
Yes, if the founder grants white-label or reseller rights. Agree the branding level, usage limits, model costs and support terms in writing before you sell to clients.
How much does white-label AI software cost?
It depends on the product and the deal: a monthly fee per client or agent, a revenue share, or usage-based charges for AI calls, messages or minutes. Usage costs rise as your clients use the product, so include them in your pricing.
What is the difference between white-label AI and an AI API?
A white-label AI product is a finished app you rebrand and sell. An AI API gives you access to the AI so you can build it into your own product. Some founders offer both.
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