White-Label Software for MSPs

    Quick answerManaged service providers can add recurring revenue by reselling software under their own brand and bundling it with the services they already run for clients. Look for products with multi-client management, per-client billing and an MSP or reseller licence, and agree who handles support, updates and client data if the agreement ends.

    Software MSPs can resell

    See every product on LicenseSaaS

    What makes software MSP-ready

    One console to manage every client, with separate data and settings for each.

    Branding you can change, such as the logo, domain and emails, so clients see your company.

    Billing per client or per seat, so your price can follow your own service contracts.

    An API or integrations with the tools you already run, such as your ticketing or monitoring system.

    Common licence structures

    A wholesale price per client or per seat, which you mark up in your own contracts.

    A fixed monthly fee for unlimited clients, which pays off as you grow.

    A revenue share, which costs less while you are small. Compare offers at the number of clients you expect with the white-label profit calculator.

    Terms to agree with the founder

    Who answers end-client support, and how fast the founder responds to issues you escalate.

    How updates, outages and security incidents are communicated to you.

    Whether you get exclusivity for a region or industry.

    How you export every client's data if the agreement ends.

    Common questions

    What is an MSP reseller licence?

    It lets a managed service provider sell a founder's software to its own clients, often under the MSP's brand and bundled with its services. The licence sets the price per client or seat, branding rights, support duties and territory.

    Is white-label better than reselling the vendor's brand?

    White-label keeps your brand in front of clients, which helps you hold the client relationship and your pricing. Reselling the vendor's brand is quicker to start, but makes it easier for clients to buy directly.

    How should I price white-label software for my clients?

    Start from what the licence costs you per client, add the support and onboarding time you provide, then price for the margin you need. The white-label profit calculator shows your margin and break-even point for any price.

    Where can MSPs find white-label software?

    LicenseSaaS lists SaaS products, AI tools and APIs whose founders offer white-label, reseller and MSP licences. You contact the founder directly to agree terms.

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